Overview
American Express and Best Buy collaborated on a service called “pick up from store” which allowed members to utilize their earned points to purchase products from Best Buy stores and picking them up in all of its stores nationwide. This was the first ever in-store pick-up experience integrated with American Express which started in 2011 for both mobile and desktop platforms.
PRODUCED
2011-2012
SOFTWARE & SKILLS
After almost 10 years, design has evolved however, the feature and interaction remains the same since I designed it for American Express. To view the interactions, you will need to have an American Express Membership account
CHALLENGE(S)
• Implement an experience where users can pick-up products purchased from the American Express Membership Rewards website using both AMEX card and points that users incurred while using their AMEX card(s).
• Design an experience where users can either pick-up or ship their purchased product purchased from Best Buy.
• Design a feature where users can modify their location to pick-up their product from Best Buy.
• As a mobile platform had yet to be created, I was tasked in designing this experience.
• Provide ambiguous business requirements that were provided in increments.
SOLUTION(S)
Designed an end-to-end experience for users buying products from Best Buy off of the American Express mobile and desktop platforms. While including such experience, I maintained American Express’s branding guidelines. No other interaction existed to resolve this feature and therefore introduced a new component (as if the page separated in the middle. Please see the designs below for more detail).
PRODUCT TEAM
Stakeholders: 6
Scrum Master: 0
Product Managers: 1
Engineers: 3
Developers: 3
Product Designers: 1
UX METRIC(S)
NPS (Net Promoter Score)
Benchmarking
Heuristic Eval
Competitive Analysis