Overview
DSA or Dell Sales Application (built in 2007) is an enterprise tool that assists Dell sales representatives to purchase services and products for consumers and businesses on their behalf.
CHALLENGE(S)
• Redesign features for Dell’s Enterprise Sales Application (DSA)
• Research best usability practices for new components being implemented in DSA while adhering to WCAG 2.1 guidelines
• Create a design system (based on research) that will be shared with other teams within Dell using Figma
SOLUTION(S)
Redesigned DSA components based on research and created a shared design library that is shared corporate-wide. Assist in redesigning features and experiences inside Dell’s Enterprise Sales Application.
PRODUCT TEAM
Stakeholders: multiple
Scrum Master: 0
Product Managers: 4
Engineers: 2
Developers: 8
Product Designers: 7
UX METRIC(S)
A/B testing
Benchmarking
Heuristic Eval
Competitive Analysis
My Role
With over hundreds of screens catering to various representative roles and billions of journeys that touched mostly every aspect of service departments generating 75% of Dell’s revenue, it lacked UX value.
DSA has been maintained by engineers and PMs since 2013 utilizing the bootstrap framework.
My role at Dell as a Senior Product Designer was to discover user pain points and design solutions by facilitating Lean UX workshops and synthesize data/feedback and produce clickable prototypes to validate with accessibility in mind.
About the project
I was one out of six other designers working in unison on a variety of feature improvements. Mine specifically, was to improve the configuration of service and products in which businesses have purchased from Dell. I worked with multiple stakeholders, product managers and engineers by providing UX value.
In unison with the above duties, I also created the DSA design systems coinciding with strict WCAG 2.1 guidelines and tested these components on prototypes with internal users with visual and cognative disabilities. This included ARIA 1.1, Color contrast ratio 7:1 while communicating these improvements with engineers.
The further details about my experience at Dell is mostly confidential. If you would like a detailed explanation about this, please feel free to reach out to me.