RAKUTEN GLOBAL HEADER

One of the strongest international competitors in the ECommerce market to Amazon is Rakuten. I was hired to work overseas at their Tokyo headquarters as a Senior UX Design Architect with their Mobile Department resolving complex architectural flows and providing guidance for features.  Took part in research and usability.

My task was to create a consistent header that all 60 Rakuten apps would adopt to enhance the Rakuten Branding. Our team was guided by one of the world’s famous designers “Kashiwa Soto” who also designed for Uniqlo, 7-11, Honda, Docomo, Microsoft Office for Mac, DoCoMo, etc. Kashiwa Soto also gave us the “thumbs up” with our designs which results in the images to the left. I provided UX and design chops to our other designers to create the Rakuten Global Header.

Produced: 2015-2016

Client: Rakuten Inc (Tokyo, Japan)

Category: Product Design / Design Management / Rakuten